Learning the other side's culture

Cross cultural negotiation is a complex process, but it can greatly increase success on the international business scene. When doing business with foreign parties, there are a lot of factors that need to be taken into account. Our way of thinking may be completely different as opposed to our foreign business partner. But when we have a good understanding in cultural differences and accept that our partners may see things in a completely different way, we are more likely to obtain a positive reaction from our counterparty when negotiating. A factor that’s vital is respecting protocol, keeping in mind that the business etiquette can vary from nation to nation. You also have to attend to your body language, because that determines your credibility. And when you think you’ve reached a deal, make sure that it is indeed the case. Because in some countries only written agreements lead to a firm deal.
So when you’re trying to clinch a deal abroad, try your very best to learn the other side’s culture, or at least try to meet them half way and persuade the other side to use some elements of your own culture.  

Cross Cultural Negotiation

Jeroen Manderick